All but one of the following are appropriate forms design guidelines. Which one is not an appropriate guideline?
A. The common information that appears on two related forms should not be in the same location on the two forms.
B. Information that is on one form should appear in the same order on the two forms.
C. Forms should be numbered sequentially if control is important.
D. The design of the form should be simplistic.
A
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The degree to which a marketing strategy is successful will be detected first by ________
A) gains or losses in revenue B) market metrics that track customer satisfaction, retention and perceptions of value C) the financial performance measure of cash flow D) shareholder value E) net profit
A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information
This company is ________. A) taking advantage of government data B) motivating intermediaries to share intelligence C) networking internally and externally D) setting up customer advisory panels E) buying information from research firms