A PR team circulated several news releases, newsletters, and web postings at a product launch. They also organized numerous events across the country. Which step of the public relations cycle does this signify?

Ethical principle

A) "questioning and living with our ideals and values" B) recognizes the importance of emotion in communicative behavior C) constantly reevaluate options and solutions until an acceptable one is reached D) separate men and women to resolve imbalance between the sexes E) implies the equitable balance of power and resources F) promoting self-reflection, collective development, and individual opportunity G) communicative action that violates the values of voice, community, and fairness are identified H) work within the existing structure to gain equal opportunity for women I) emphasizes power may be present when conflict is covert as well as overt J) observable decision-making behavior that involves conflict

The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it

a. theme development b. research and development (R&D) c. positioning d. tactical mission development