Answer the following statements true (T) or false (F)
1.A hypothesis is a question about the relationship between variables.
2.Deduction is reasoning from theory to observation.
3.Induction is reasoning from observation to theory.
4.Description is a legitimate purpose of research.
5.Descriptive questions attempt to answer the “who?” question.
1.FALSE
2.TRUE
3.TRUE
4.TRUE
5.TRUE
Communication & Mass Media
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The process of seeing if an organization is ready for an IMC campaign is called ________
A) a communications audit B) quantitative research C) an IMC audit D) focus group research E) a reality check
Communication & Mass Media
The reasoning process in a unit of argument is moving from grounds, through the warrant, to proving the claim statement
Indicate whether the statement is true or false.
Communication & Mass Media