Which of the following is the backbone of U.S. copyright law?
a. Digital Millennium Copyright Act
b. 1976 Copyright Act
c. Communication Act of 1934
d. Berne Convention
b. 1976 Copyright Act
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Answer the following statement(s) true (T) or false (F)
1. Ads that use an authority figure to sell a product are less effective than having a consumer sell a product on the radio. 2. To avoid stilted language in radio ads, write formally. 3. Using music to evoke a mood is an ineffective tool in radio advertising. 4. Sending consumers to a website is more effective than using a phone number for radio advertising. 5. Radio advertising is moving away from the traditional 30 second spot
Which of the following methods is used to order basic ideas in the body of the speech?
A. Outlining B. Informal research C. Organizational tools D. Subpoints E. Logical plan