Answer the following statement(s) true (T) or false (F)
1. Ads that use an authority figure to sell a product are less effective than having a consumer sell a product on the radio.
2. To avoid stilted language in radio ads, write formally.
3. Using music to evoke a mood is an ineffective tool in radio advertising.
4. Sending consumers to a website is more effective than using a phone number for radio advertising.
5. Radio advertising is moving away from the traditional 30 second spot
1. False
2. False
3. False
4. True
5. False
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Bill was asked to complete a project
assessment to present to his supervisor. Bill is very proud of the work he did on the project and is excited to give the presentation, but he was not given a timeline. Which of the following best describes where the project assessment should land on the urgeny and importance diagram? A. Urgent and Important B. Not Urgent and Important C. Not Urgent and Not Important D. Urgent and Not Important
The partial commitment strategy most resembles a. Partial commitment does not resemble any strategy
b. yes-yes. c. door-in-the-face. d. foot-in-the-door.