A ________ is a single step in the service process

What is the goal of persuasive promotion?

a. to describe available services b. to remind the consumers where they can buy the product c. to stimulate purchase or other action d. to maintain top-of-mind consumer awareness

Which of the following statements is true regarding integrative bargaining?

A) Integrative bargaining leaves one party a loser. B) Integrative bargaining makes the first offer, and makes it an aggressive one. C) Integrative bargaining focuses on long-term relationships. D) Integrative bargaining operates under zero-sum conditions. E) Integrative bargaining involves low information sharing.