Your firm is considering the idea of foreign direct investment. What supply factors and demand factors are most relevant in this decision?
What will be an ideal response?
Production costs, logistics, resource availability, and access to technology are all relevant supply factors. Customer access, marketing advantages, exploitation of competitive advantages, and customer mobility are demand factors.
Business
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________ is a lasting, general evaluation of people, objects, advertisements, or issues
A) An object B) A power C) An attitude D) An image
Business
Establishing and communicating the distinctive benefit(s) of the company's market offering, for each target segment is called ________
A) market research B) market positioning C) marketing effectiveness D) market segmentation E) market dominance
Business