Establishing and communicating the distinctive benefit(s) of the company's market offering, for each target segment is called ________

Excluding important negative information about a candidate in a recommendation letter

A) is expected—otherwise no one would be able to get a good job. B) has led some employers to sue after hiring the candidate and discovering problems. C) is the only way to prevent the candidate from suing you. D) is okay, as long as you explain to the candidate that you are doing it. E) is okay—as long as you add a release from liability clause to the letter.

Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________

A) brand dilution B) co-branding C) brand variants D) category extension E) brand harmonization