The EPA has mandated that, in order to reduce local pollution, your printing plant switch from oil-based to water-based inks. This will require entirely new printing presses and a new printing plate technology
After carefully searching through numerous manufacturers' equipment descriptions and gathering opinions from all relevant parties related to the work, the printing plant's buying center will be ready to make this ________ purchase.
A) modified rebuy
B) new task
C) straight rebuy
D) straight task
E) situational analysis
B
You might also like to view...
To be effective, an organization's strategic plans should focus on
A. goals that are different from those of its tactical plans and operational plans. B. goals that are different from those of its tactical plans yet the same as the operational plans. C. goals that are aligned with its tactical plans and operational plans. D. goals that are aligned with its tactical plans yet different from the operational plans. E. goals that are strategic yet differ from the operational plans.
Thompson Crayons Ltd. is a manufacturer of crayons and colored pencils in Rhodia. The company has started packaging their products in vibrant colored boxes, as opposed to brown boxes used in the past, in order to increase their sales
In this scenario, Thompson Crayons Ltd. is using a _____ strategy. a. product differentiation b. market development c. diversification d. market penetration