Which of the following is NOT a typical benefit of centralized purchasing?
A) leverage purchase volume for better pricing
B) develop specialized staff expertise
C) reduce the duplication of tasks
D) reduce lead times
E) promote standardization
D
Business
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Fannie Mae was one of the major US companies that ended up with a massive federal bailout from the US government
A. True B. False
Business
In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity
Business