Discuss the role of proofreading, grammar, spelling, clarity and other fundamentals of good writing in a document, including digital documents
What will be an ideal response?
Answer: Successful communicators recognize that the first draft is rarely as tight, clear, and compelling as it needs to be. Careful revision improves the effectiveness of your messages and sends a strong signal to your readers that you respect their time and care about their opinions. Grammar, clarity and other qualities can be especially important with digital, particularly if these messages are the only contact your audience has with you. First, poor-quality messages create an impression of poor-quality thinking, and even minor errors can cause confusion, frustration, and costly delays. Second, assume that anything you write for digital channels will be stored forever and could be distributed far beyond your original audience. Don't join the business professionals who have seen ill-considered or poorly written messages wind up in the news media or as evidence in lawsuits or criminal cases. The secret to simplicity is careful revision—transforming a rambling, unfocused message into a lively, direct message that gets attention and spurs action.
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In a marketing plan, the ________ section identifies the specific procedures that a business intends to follow to meet its marketing objectives
A) measurement and controls B) executive summary C) forecasting D) marketing situation E) marketing strategy
People internalize the values and norms of their professions just as they do the values and norms of their societies
Indicate whether the statement is true or false