In a marketing plan, the ________ section identifies the specific procedures that a business intends to follow to meet its marketing objectives
A) measurement and controls
B) executive summary
C) forecasting
D) marketing situation
E) marketing strategy
E
Business
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Software programs that allow researchers to use computer technology to develop and disseminate questionnaires and, in some cases, to retrieve and analyze data gathered by the questionnaire are referred to as:
A) computer-assisted questionnaire design B) computerized questionnaires C) high-tech CAQD D) CQD programs E) CANINE Programs
Business
Is one of the most common driving forces for change
a. Cultural and social b. Industry c. Performance gap d. New mission
Business