When one party to a transaction has incentives to engage in activities detrimental to the other party, there exists a problem of

An employer-employee relationship exists where the employer has the right to control and direct the individual providing services with regard to the end result and the means by which the result is accomplished.

a. true b. false

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind

Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. A) co-branding B) cannibalization C) vertical integration D) disintermediation E) brand stretching