When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?
A. different communication codes
B. stereotyping and prejudice
C. assuming differences
D. ethnocentrism
Answer: A
Communication & Mass Media
You might also like to view...
A conflict in which the issue or task becomes more about the fight for a group member's status or position is called:
A. ego conflict. B. content conflict. C. pseudoconflict. D. nonassertive conflict.
Communication & Mass Media
The text suggests three stylistic devices that can be used to create drama in a speech. Which of the following is NOT one of those three devices?
a. alliteration b. inversion c. omission d. suspension
Communication & Mass Media