When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?

A. different communication codes
B. stereotyping and prejudice
C. assuming differences
D. ethnocentrism

Answer: A

Communication & Mass Media

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A conflict in which the issue or task becomes more about the fight for a group member's status or position is called:

A. ego conflict. B. content conflict. C. pseudoconflict. D. nonassertive conflict.

Communication & Mass Media

The text suggests three stylistic devices that can be used to create drama in a speech. Which of the following is NOT one of those three devices?

a. alliteration b. inversion c. omission d. suspension

Communication & Mass Media