Give examples of the second level of product, the actual product
What will be an ideal response?
Examples will vary. A salon owner may market hair- and nail-care products and services, full- and partial-body massages, workout equipment and training, and social activities, and so forth.
Business
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List at least seven of the nine most common problems with résumés
What will be an ideal response?
Business
The business marketer normally deals with ________ than the consumer marketer does
A) far fewer but far larger buyers B) far more but far smaller buyers C) negligible customer complaints D) far less fluctuations in demands E) far more elastic demand
Business