What are the purposes of having a strong corporate culture?

What will be an ideal response?

Answer: A strong corporate culture serves several purposes. First, it directs employees' efforts and helps everyone work toward the same goals. Second, it helps newcomers identify accepted behaviors. Finally, it gives each organization its own identity, much as personalities give identity to people. Corporate culture constitutes a unique identity giving every company a unique feel or signature. A well-known example is the "work hard, play hard" culture that is part of the Google work environment.