A ________ refers to something a business has, such as sophisticated equipment, a patent, access to raw materials, or a great location

A commission split is illegal if done with a nonlicensee.

a. true b. false

Why is it obligatory to begin any public relations campaign with research?

A) Clients will not fund the campaign without it. B) It creates a much better story to tell opinion leaders in media interviews. C) Failure to conduct research might lead competitors to spin your campaign messages. D) Managers want proof that what we advise is based on logic and clear thinking.