Why is it obligatory to begin any public relations campaign with research?
A) Clients will not fund the campaign without it.
B) It creates a much better story to tell opinion leaders in media interviews.
C) Failure to conduct research might lead competitors to spin your campaign messages.
D) Managers want proof that what we advise is based on logic and clear thinking.
D
Business
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A(n)__________is an intermediary who brings a buyer and a seller together
Fill in the blanks with correct word.
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When you deliver negative messages, you
A) should always begin with a buffer. B) should not include reasons for the decision or information. C) should use language that conveys respect. D) can expect your audience to be offended. E) should not worry about tone.
Business