In which type of advertising does a company focus on its organizational image or viewpoint rather than on selling a particular product?
A) house ads
B) public service announcements
C) cause marketing
D) nonprofit advertising
E) corporate advertising
E
Business
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McDonald's developed a vegetarian burger in India. This is an example of:
A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Global Marketing.
Business
________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses
A) Gross profit B) Marketing ROI C) Return on equity D) Marketing ROS E) Market demand
Business