Persuasion is communication that

a. educates
b. enlightens
c. promotes understanding
d. influences

Answer: d,

Communication & Mass Media

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Using a strong ________ appears to separate the subject from the background and produces a silhouette effect

A) available light B) rear projection C) back light D) natural-key light

Communication & Mass Media

In a speech on hand-tossed pizza, a speaker presents a list of very detailed steps to making a pizza by hand, and follows with precise examples. If a listener gives the feedback “The clarity of the steps made them easy to follow and I feel confident that I can duplicate the steps at home,” he/she is commenting on the __________________.

a. content c. speaker credibility b. delivery d. structure

Communication & Mass Media