What is the most important consideration for a property manager who is deciding on appropriate rental rates?
A. How many units are in the property
B. Proximity of the property to places of employment
C. The number of units available in the city
D. The rental rates for similar properties in the same market
Answer: D. The rental rates for similar properties in the same market
In a market analysis, the manager examines competing rental properties to help him to set appropriate rental rates
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Johnson Controls reached beyond selling climate-control equipment and components by selling the service of managing facilities in a way that optimizes energy use in heating and cooling. This is an example of providing ________
A) facilitating services B) a primary service package C) value-augmenting services D) service contracts E) service warranties
A case study published in which of the following would provide a firm with the greatest MPR value?
A) company Web site B) firm brochure C) newspaper D) white paper E) blogoshpere