Within Agenda-Setting Theory, people like reporters for wire services, editors, news photographers, and others who decide what gets covered are called:
a. key news sources
b. gatekeepers
c. public servants
d. media moguls
b
Communication & Mass Media
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Inherency is the term used to describe the concept that
(a) the reason for change is a consequence of some shortcoming in existing beliefs or behaviors. (b) existing beliefs or behaviors will self-correct if given enough time. (c) change is the natural course in human events. (d) existing problems can be identified by examining human beings as dwelling simultaneously in the state of being and the process of becoming.
Communication & Mass Media
As part of the ___________ step of the planning process, Robbie should try to anticipate the likely __________ of the audience members.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media