As part of the ___________ step of the planning process, Robbie should try to anticipate the likely __________ of the audience members.

Fill in the blank(s) with the appropriate word(s).

Answer: audience analysis; emotional states

Communication & Mass Media

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Shannon is in a heated discussion group. She doesn't like the conflict and just wants to end

the arguing. She remarks, "I'll go along with whatever the rest of you want, I just want to end the arguing. " Shannon is displaying which conflict management tactic? a. avoidance b. compromise c. accommodation d. competition e. appeasement

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. PR practitioners that are adept in overcoming obstacles tend to be the best negotiators. 2. Most media pitches find success because they are offered at times reporters need them. 3. The most successful plans are executed as written. 4. When unexpected circumstances arise during a campaign it is important that practitioners adjust to the circumstances and recalibrate strategies and tactics. 5. Contingency theory is used to explain agency budget priorities.

Communication & Mass Media