People who use relational power effectively rarely change the style in which they communicate their message because they know that all audiences should hear the same thing

_____ are employed directly by a company for a specific time, specified in a formal agreement between the company and the workers.

A. On-call workers B. Independent contractors C. Temporary workers D. Contract company workers E. Part-time workers

Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition

A) real repositioning B) competitive depositioning C) psychological repositioning D) biased repositioning E) attribute repositioning