Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition

_________occurs when parties in conflict select a neutral third party, the , to hear and decide their dispute. He or she is essentially a private judge whose decision can be legally binding

Fill in the blank(s) with correct word

BNA Bloomberg is best known in the tax community as the publisher of the:

a. BNA Collections b. BNA Tax Management Portfolio c. BNA Bloomberg Tax & Accounting Center d. BNA Citators