The concept of speaker credibility
a. is relatively new.
b. is less than two hundred years old.
c. is more than two thousand years old.
d. is never as important as the content of a presentation.
e. is similar to emotional appeals (pathos).
c
Communication & Mass Media
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Frederick Taylor
A) reliance on hierarchy B) father of bureaucracy C) Scalar Chain D) gang plank E) rational-legal authority F) esprit de corps G) time and motion studies H) scientific reasoning I) father of scientific management J) administrative theory
Communication & Mass Media
What is the traffic-cop analogy?
What will be an ideal response?
Communication & Mass Media