According to Armstrong and Kotler, the five elements of integrated marketing communication are
A) product, place, price, promotion and position.
B) word-of-mouth, media mentions, consumer-generated marketing, public relations and advertising.
C) advertising, sales promotion, personal selling, direct marketing and public relations.
D) goods, services, exchange, transactions and money.
E) ideas, information, brand preferences, status and group acceptance.
C
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About three-fourths of the membership of the WTO comes from ________
A) the world's poorer countries B) the world's most developed countries C) EU countries D) NAFTA countries E) MERCOSUR countries
When managing processes, it is vital that:
A) attention is paid to competitive priorities and strategic fit. B) design teams are allowed to function creatively and set their own charter. C) design teams are not held accountable since their involvement ends once the new process rolls out. D) the organization is not satisfied unless fundamental reengineering changes are made.