When managing processes, it is vital that:
A) attention is paid to competitive priorities and strategic fit.
B) design teams are allowed to function creatively and set their own charter.
C) design teams are not held accountable since their involvement ends once the new process rolls out.
D) the organization is not satisfied unless fundamental reengineering changes are made.
A
Business
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Using ________, some marketing researchers participate in real-life consumer activities to get an understanding of how consumers actually use products
A) mechanical observation B) ethnography C) focus groups D) face-to-face interviews E) telephone interviews
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Open-ended questions are especially useful in exploratory research
Indicate whether the statement is true or false
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