A disadvantage of a general partnership is that the liquidity of each partner's investment is low

When developing computer software to be sold, which of the following costs should be capitalized?

a. Designing. b. Coding. c. Testing. d. None of the above.

Which of the following is true of personal selling?

A) It is the most effective promotional tool for geographically dispersed buyers. B) It allows firms to dramatize product offers through arts and visuals. C) It is the most expensive promotional tool for companies to utilize. D) It is an ineffective method for building long-term customer relationships. E) It presents a firm's message as news rather than as a sales-directed communication.