The purpose of making closing entries is to:
A. Prepare revenue and expense accounts for the recording of the next period's revenue and expenses.
B. Enable the accountant to transfer the balances from all permanent accounts to the Income Summary account.
C. Establish new balances in the balance sheet accounts.
D. Reduce the number of expense accounts.
A
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Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars. B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention. C) Marketing ROI is easier to calculate than financial ROI. D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share. E) Marketing ROI measures the profits generated by investments in marketing activities.