Which of the following is part of the microenvironment of a company's marketing environment?
A) a just-in-time inventory system used by the company when making purchase decisions
B) a set of laws that require the company to scale down its telemarketing calls to customers
C) a changing demographic picture that requires the firm to make product adaptations
D) a new technology that would ensure significant cost-cutting if implemented in the firm
E) a set of environmental sustainability laws that significantly impact the company's production processes
A
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Identify the major advantage of the following forms of digital and social media marketing: Web sites, viral marketing, e-mail, blogs, social media, and mobile ads and apps
What will be an ideal response?
Asset y has a beta of 1.2. The risk-free rate of return is 4 percent, while the return on the market portfolio of assets is 10 percent. What is the market risk premium?
A) 6% B) 10% C) 11.2% D) 13.2% E) 8%