Identify the major advantage of the following forms of digital and social media marketing: Web sites, viral marketing, e-mail, blogs, social media, and mobile ads and apps
What will be an ideal response?
Web sites are designed to engage the customers. Marketing Web sites want to move them closer to a direct purchase or other marketing outcomes. Branded community Web sites want to provide content that builds closer customer relationships and generates engagement with and between the brand and its customers.
Viral marketing can be very inexpensive when customers find and pass along the message or promotion.
E-mail lets marketers send highly targeted, tightly personalized, relationship-building messages.
Blogs can offer a fresh, original, personal and cheap way to enter into consumer online and social media conversations.
Social media first and foremost are targeted and personal.
Mobile ads and apps are used to increase convenience for customers, whether in making a purchase or accessing information.
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Which of the following statements is correct?
a. prepaid expenses are decreased with a debit b. unearned revenue is increased with a debit c. rent expense is increased with a credit d. accounts payable is increased with a credit
Under Treasury Circular 230, in which of the following situations is a CPA prohibited from giving written advice concerning one or more federal tax issues?
A. The CPA takes into account the possibility that a tax return will not be audited. B. The CPA reasonably relies upon representations of the client. C. The CPA considers all relevant facts that are known. D. The CPA takes into consideration assumptions about future events related to the relevant facts.