The most common method of market segmentation is:
A) product based segmentation.
B) demographic segmentation.
C) economic segmentation.
D) psychographic segmentation.
B
Business
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Which of the following is the last step in the international planning process?
A. Defining target markets and adapting the marketing mix accordingly. B. Matching company or country needs. C. Adapting the marketing mix according to market segments. D. Implementation and control E. Developing the marketing plan.
Business
In a market with an upward sloping supply curve and a downward sloping demand curve, when the actual price must be higher than the equilibrium price, there will be:
A. Excess supply B. Excess Demand C. An increase in the price
Business