Which of the following is the last step in the international planning process?
A. Defining target markets and adapting the marketing mix accordingly.
B. Matching company or country needs.
C. Adapting the marketing mix according to market segments.
D. Implementation and control
E. Developing the marketing plan.
Ans: E. Developing the marketing plan.
Business
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Which of the following is a backward-looking market metric?
A) customer awareness B) market share C) product trial D) customer satisfaction E) perceptions of relative product quality
Business
What are prototypes? During which phase of the new-product-development process would a company develop prototypes?
What will be an ideal response?
Business