The more time adults spend online including playing games, the less time they spend viewing television. This is known as

a. Displacement.
b. Churn.
c. Lift.
d. Withdrawal.

a

Communication & Mass Media

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What type of reasoning is used in the following argument?

There is every reason to believe that the concussion crisis in NFL football will get worse. The speed and size of professional athletes have made American football more dangerous. Offensive linemen now average nearly 315 pounds—65 more pounds than they did 30 years ago. They launch that weight from a three-point stance, headfirst, at opposing linemen of nearly the same size. The impact of two such massive players produces a concussion in the cranium when the brain bangs against the skull. Professor of Neurology at Boston University, Dr. Ann McKee, notes, "when helmets clash, the head decelerates instantly, yet the brain continues to lurch forward, like a driver who jams the brakes on. Even though the skull is protected by a helmet, the brain itself is still in motion and a concussion is often the result." (a) Argument from dilemma. (b) Argument from authority. (c) Argument from cause. (d) Argument from generalization.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Mary holds a fairly extreme position on gun control believing that all guns in the United States should be banned. Based on her position, it is correct to consume that she has a high ego-involvement with the issue. 2. Social Judgment Theory proposes that persuasion is a three step process. 3. The Order Alternative Questionnaire asks respondents to generate a list of acceptable positions on an issue. 4. The positions a person finds acceptable about an issue comprise that person’s latitude of acceptance. 5.The latitude of rejection is made up of the positions a person finds completely unacceptable.

Communication & Mass Media