Which of the following is one of the two largest markets for private-label grocery items outside the United States?

The key factor in the generation of strategies is:

A. Creativity B. Consistency with the organizational culture C. Costs D. Feasibility of success E. Acceptance by organizational stakeholders

Personal influence in marketing communications carries great weight when ________

A) the product being marketed is a convenience item B) the purchase of the product is considered to be safe and risk-free C) the product suggests something about the user's status or taste D) the product being marketed is purchased on a frequent basis E) the product or service in questions is used without being recommended by others