Personal influence in marketing communications carries great weight when ________
A) the product being marketed is a convenience item
B) the purchase of the product is considered to be safe and risk-free
C) the product suggests something about the user's status or taste
D) the product being marketed is purchased on a frequent basis
E) the product or service in questions is used without being recommended by others
C
Business
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The net marketing contribution for TRX Inc. is $20 million. The marketing and sales expenses come up to $4 million. Calculate the marketing return on investment for the company
A) 66.6% B) 300% C) 500% D) 100% E) 50%
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Most blogs are controlled by existing news media
Indicate whether the statement is true or false
Business