Controlled costs and the use of computerized data bases characterize _____
a. daily newspapers
b. direct mail
c. local magazines
d. transit advertising
b
Business
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CobiT focuses on ________
A) corporate governance B) controlling entire IT function C) IT security governance D) All of the above about equally
Business
Which of the following is an example of consumer-generated advertising?
A) Toyota's presence in online social networks B) Nike's Nike Plus running website C) MasterCard's use of "Priceless" commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight
Business