Which of the following is an example of consumer-generated advertising?
A) Toyota's presence in online social networks
B) Nike's Nike Plus running website
C) MasterCard's use of "Priceless" commercials shot by customers
D) Neiman Marcus's InCircle Rewards program for its best customers
E) The Lexus Covenant aimed at creating customer delight
C
Business
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Which of the following data/tools that inhabit the experience data ecosystem provides purely diagnostic data and no tracking data?
A) customer experience measurement systems B) user testing C) web analytics D) voice-of-the-customer programs
Business
Retailers must decide on three major product variables: product assortment, services mix, and ________
A) store location B) store layout C) self-service offerings D) store atmosphere E) store ambience
Business