"Goodness of fit" is one way to exceed customer expectations through greater personalization

Occasionally, the Federal Trade Commission (FTC) bypasses the normal steps and uses the court system to stop an unfair or marketing practice. This occurs when:

A) a company violates an FTC cease and desist order B) a full commission of the FTC is not available to hear a case C) a company violates a consent order D) a company appeals a consent order

In which of the following stages of personal selling does a salesperson tell the product story to the buyer?

A) preapproach B) prospecting and qualifying C) presentation and demonstration D) closing E) overcoming objections