The beliefs, attitudes, and intentions of an organization's staff regarding the extent of the changes needed and how willing and able they are to implement them is called ______.

Fill in the blank(s) with the appropriate word(s).

Answer: readiness for change

Business

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Marketing managers rely on customer databases for effective implementation of the market penetration strategy

Indicate whether the statement is true or false a. True b. False

Business

Briefly explain how the Internet and social media have changed the nature of the news release

What will be an ideal response?

Business