Marketing managers rely on customer databases for effective implementation of the market penetration strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A firm using the market penetration alternative would try to increase market share among existing customers. Customer databases would help managers implement this strategy.
Business
You might also like to view...
________ planning is the process of deciding what positions the firm will have to fill, and how to fill them
A) Workforce B) Selection C) Recruitment D) Replacement
Business
The vital issue for entrepreneurs is not avoiding failure but minimizing the cost of a possible failure
a. True b. False Indicate whether the statement is true or false
Business