Why is it important to tie in listening and monitoring to objectives?
What will be an ideal response?
Insights gathered here can help other departments of the brand to determine overall reputation sentiment among key audiences, identifying new opportunities, anticipate threats and risks, and can help forecast trends for the industry.
Communication & Mass Media
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How was Oceana’s light treatment of a serious topic taken by the audience?
What will be an ideal response?
Communication & Mass Media
The most likely objective of therapeutic listening is _____.
a. enjoyment or appreciation b. comprehension of information c. deciding whether or not a message is valuable and useful d. enabling someone to talk about a problem or concern
Communication & Mass Media