How can an organization make a social media site more engaging for the audience?

What will be an ideal response?

Answer: Different types of social media have different capacities, and the most effective messages will take advantage of those differences. No matter what social media platform you are using, you have the opportunity to go beyond the printed word and use interactive dynamic formats that engage the audience. These include links to other sources for additional information, short videos, and photos, especially for mobile applications. Once you've chosen your platforms and your messaging strategy, develop a weekly schedule for social media updates.