What is a unit of proof? What are its three components? How are they related to each other? What

are the five aspects of rhetorical proof?

What will be an ideal response?

Any idea is a unit of proof. It consists of a claim, support, and reasoning. The supporting
material is linked to the claim through reasoning. 1. Reasoning is crucial in linking support to claim;
2. reasoning is inferential and inferences may be wrong; 3. inferences are often in the form of implicit
statements; 4. speakers and listeners decide together whether inferences are sound; nothing guarantees
that inferences are correct, but tests exist to distinguish good inferences from bad.

Communication & Mass Media

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Lustig and Koester use the term _________ to refer to the external environment in which a culture lives

A) cultural atmosphere B) natural habitat C) environment D) ecology

Communication & Mass Media

When dealing with unexpected results:

A. the researcher should throw out the results and discontinue writing the research report. B. the researcher should consider alternative explanations for findings. C. the researcher should talk to others with expertise in their research topic and methodology for useful insight. D. all of the above. E. B and C only.

Communication & Mass Media