Julio had just completed a training session and wanted to assess how the students felt about his presentational skills. Which type of instrument does your text recommend to help gather this information?

a. Multiple choice exam
b. Short essay answers
c. Semantic differential scale

Answer: c. Semantic differential scale

Communication & Mass Media

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When trying to decide whether or not he should go to college, Brad's parents questioned, "Well, do you want to make something of yourself, or do you want to work for minimum wage your whole life?" What tendency do Brad's parents embody?

A) extensional B) polarization C) allness D) intensional

Communication & Mass Media

Which of the following is not one of the three steps of a successful interview?

A. follow up B. conduct C. prepare D. record

Communication & Mass Media