Which consumer group tends to show more brand loyalty and make shopping a family event, with children having a big say in the purchase decision?
A) Hispanic Americans
B) African Americans
C) Arab Americans
D) working class consumers
E) middle class consumers
A
Business
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A film company has a high market share in the children's film market. The children's film market has low growth potential. This business fits into the ________ category of the BCG growth-market share matrix
A) problem child B) dog C) cash cow D) star E) question mark
Business
Explain what is meant by "nervousness" of the MRP schedule. Provide an example. Name two tools that are particularly useful in reducing system nervousness in MRP systems
What will be an ideal response?
Business