Agenda Setting Theory is associated with the interpersonal communication context.

A ______is a concise statement indicating what you want your listeners to be able to do, remember, or feel when you finish your speech

a. general purpose b. central idea c. specific purpose d. blueprint statement

Knowing what your listeners value and appealing to those values is known in persuasion as

a. self-actualization appeal. b. self-esteem appeal. c. negative motivation. d. positive motivation.