What is Maslow's hierarchy of human needs? What is the basic premise of Maslow's theory? What is the implication of the theory for marketers?
What will be an ideal response?
Maslow explained the pattern of human need recognition and fulfillment. His theory is based on the belief that people satisfy basic needs first before fulfilling more complex ones. Physiological needs precede security needs, which in turn precede the social need of people to belong to groups and seek companionship. With biological and social needs satisfied, people can then focus on their desire for self-esteem and self-actualization. Maslow's theory implies that there is a gap between consumers recognizing their needs and fulfilling them. Marketers are potentially in a position to demonstrate to consumers ways their goods and services can bridge that gap.
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If a U.S. Tax Court agrees with the taxpayer on appeal that the IRS position was largely unjustified, which of the following is correct?
A. The taxpayer may recover administrative but not litigation costs B. The taxpayer must still pay administrative and litigation costs C. To be eligible to recover some of the administrative and litigation costs, the taxpayer must have tried to resolve the case administratively, including going through the appeals process, and must have given the IRS the information necessary to resolve the case D. The taxpayer may recover litigation but not administrative costs E. None of these choices are correct
Which of the following variables represents the overachievement of a given priority goal?
a. Functional variables b. Positive deviational variables c. Negative deviational variables d. Priority variables e. Any of the above can represent the underachievement of a priority goal.