All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one?
A) marketing concept
B) societal marketing concept
C) strategic planning concept
D) sustainable marketing concept
E) consumer business concept
Ans: E) consumer business concept
Business
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Which of the following types of informational appeals focuses on the dominant attributes or characteristics of the product or service, or the benefits provided?
A) feature/benefit appeals B) competitive advantage appeals C) favorable price appeals D) news appeals
Business
A matrix multiplied by its inverse is always equal to the identity matrix
Indicate whether the statement is true or false
Business